The Student Union’s target group consists of the 9000 plus students and approximately 450 student board members. To reach this target group the Student Union has effective communication channels through which your organisation can gain name under a large population.
One of students’ characteristics is that they look for the path to the rest of their lives. The paths they choose as students have a large influence on the rest of their lives. This means that your organisation can create big opportunities by action on this early. Should you bind students to your organisation now there is a large chance the students will stay attached to your organisations for years.
Something that characterizes students from Twente is that they are very active besides their study. A lot of extra curricular activities are organised for students to further develop their competence. This means that students from Twente start their career with a broad orientation, an advantage that will bear fruit in the following years.
An advantage of Twente’s campus is that students are bound to one location. This means that they all are spread out over a relatively small area making it relatively easy and cheap to put your organisation in the spotlight compared to other Dutch universities.