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Partnership Student Union and Grolsch

Grolsch logo

Grolsch enterprise is behind the brand Grolsch. Royal Grolsch N.V. quoted on the stock exchange, is an enterprise with a rich history dating back to 1615. Grolsch originates from the East-Holland had breweries in Enschede and Groenlo until recently. Since 2004 all brewing takes place in one new location in Boekelo (Enschede’s district council).

The Brewery

Until 2004 Grolsch had 2 breweries just 30 km apart, one in Groenlo and one in Enschede. As working with one brewery is much more efficient a decision to close down both breweries and build a new one was taken in 1998. The new brewery is located in Boekelo, south of Enschede, directly besides the A35 highway. Building started in 2001 and the brewery was completed in 2004.

Grlosch premium pilsner

Grolsch Premium Pilsner is a naturally ripened beer. The ingredients, selected with the utmost care and the classic low-yeast brewing method determine the beer’s high quality. Grolsch Premium Pilsner contains 5% alcohol and the recommended drinking temperature is 6-8 C.

Partnership interpretation

We strive to achieve added value for both students and partner with our partnerships. Besides promotional agreements partnership is given form by the following examples:

  • The Grolsch Sponsor fund; when sponsoring events Union recognised associations can call on the Grolsch Sponsor fund.
  • The Grolsch Union parties; Grolsch, among others, makes these possible.
  • The hectolitre contract; this is a contract for all Union recognised associations that provides them with a discount on beer purchases.
  • Keg sales for students of the University of Twente at the UnionShop.
  • Grolsch is the main sponsor at the Student Union Introduction of the University of Twente.